Boost Mobile

Campaign to Launch Boost Mobile to the US market by getting a foothold in Los Angeles. Strategy: Introduce Prepaid and no-contract cell phones to the youth market by offering phones with capabilities that match or exceed those of phones from larger contract carriers.

30’sec National TV spots. Strategy: Boost Mobile is the Prepaid carrier for young people. Make Pre-Paid as relevant to the youth market as the larger carriers by being culturally more relevant.